Prime Focus is currently trading at Rs. 42.60, up by 1.40 points or 3.40% from its previous closing of Rs. 41.20 on the BSE.
The scrip opened at Rs. 41.55 and has touched a high and low of Rs. 43.75 and Rs. 41.35 respectively. So far 80716 shares were traded on the counter.
The BSE group 'B' stock of face value Rs. 1 has touched a 52 week high of Rs. 58.10 on 11-Oct-2012 and a 52 week low of Rs. 39.20 on 22-Mar-2013.
Last one week high and low of the scrip stood at Rs. 44.50 and Rs. 39.20 respectively. The current market cap of the company is Rs. 789.88 crore.
The promoters holding in the company stood at 40.87%, while Institutions and Non-Institutions held 5.39% and 53.73% respectively.
Prime Focus (PFL), the global leader in media and entertainment industry services, is keen on buying a bankrupt Hollywood visual effects company - Rhythm & Hues, best known for bringing to life Ang Lee's Oscar winner Life of Pi. The entity is planning to shove with India's Prana Studios and Psyop to buy Rhythm, which filed for bankruptcy recently.
Recently, Prime Focus raised $10 million from Asian private equity fund AID Capital Partners to part finance the bid. Through this initiative, the company is planning to expand its visual effects capacity with its studios in LosAngeles, Hyderabad and Mumbai and can cater to the growing Asian and European film market. This acquisition will also help Indian companies to set up some level of consolidation and reduce dependency on other service providers rather than being done in bits and pieces.
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