Gitanjali Gems to come up with 50 new stores

29 Sep 2011 Evaluate

Gitanjali Gems, India's largest jewellery retailer likely to come up with 50 stores under its new multi-brand jewellery format 'Jewel Souk' and it is likely to spend Rs 150 crore for the new stores. The company plans to retail major jewellery brands, fashion jewellery products and watches at Jewel Souk. It will be launching some special collections for this format and one of these different and new collections will have an element of value pricing.

The entity expects revenues worth Rs 5-12 crore per store from its first year of operations, as it is going to invest approximately Rs 3 crore per store. In India, the company plans to invest Rs 200 crore to add 350-400 stores across various retail formats in the current fiscal year. It has opened 300 stores in the country in FY11.

The company is also in discussion with several cash and carry and hypermarket operators, in India such as Bharti-Walmart, Star Bazaar, Central and Spencers. It is also talking to various retail chains. The firm is also in the process of setting up some standalone properties, which will be in the tier-2 and tier-3 markets.

Peers
Company Name CMP
Titan Co 3385.20
Kalyan Jewell.India 515.50
Rajesh Exports 188.90
Senco Gold 369.10
Thangamayil Jeweller 2144.00
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