Westlife Development's arm launches ‘The Masala Grill Burger’

01 Apr 2013 Evaluate

Westlife Development's subsidiary - Hardcastle Restaurants (HRPL), a Master Franchisee for west and south India operations of McDonald's Restaurants has launched its latest masaaledaar product - The Masala Grill Burger with an unmistakable ‘Pakka Indian’ flavour. The introduction of the new Masala Grill burger is part of McDonald’s continual expansion of its menu offerings and brand, aiming to grow not just its share of sales in the QSR industry but in the industry as a whole.

From April 01, 2013, 160 of McDonald’s restaurants in the west and south India will offer two options of the Masala Grill burger - the Masala Grill Chicken burger and the Masala Grill Veg. burger.

The Masala Grill Veg. burger features a spicy patty made from chunks of potatoes and carrot cubes seasoned and bound together with potato mash and soya with traditional aromatic Garam Masala. For non-vegetarians, chicken is blended with traditional Indian kebab masalas to create a succulent spiced up patty. These aromatic patties are sandwiched within soft toasted buns, in a smoky sauce of peppers, bell peppers, Indian herbs and sprinkled with sliced onions.

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Company Name CMP
Westlife Development 732.95
Restau. Brands Asia 76.38
Barbeque-Nation Hosp 399.40
Coffee Day Enter. 28.88
Speciality Restauran 145.70
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