Nestle India aims to grow distribution footprint in semi-urban, rural markets

31 Jul 2023 Evaluate

Nestle India is focusing on 12-13 states to grow its distribution footprint in semi-urban and rural markets and offering relevant packs. It is also increasing the number of distribution points, which have gone up significantly in the last couple of years.

For Nestle India, semi-urban and rural markets are going to be the next growth area, where the company is expanding its base with relevant product portfolios. Semi-urban and the rural market currently contribute around 20 per cent to Nestle India sales.

Besides, Nestle India is also enhancing its portfolio of premium products, catching up with the growing aspirations of the consumers. The company is upping its play in the premium segment of categories such as chocolates and coffee.

Nestle India is a subsidiary of Nestle S.A. of Switzerland, a vibrant company that provides consumers in India with products of global standards.


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