Tata Consumer Products enters Kashmiri Saffron Segment

04 Aug 2023 Evaluate

Tata Consumer Products (TCPL) has entered into the premium Kashmiri saffron category under its provenance brand - Himalayan.  This launch is in line with the Company’s focus on expanding into new categories with differentiated products with strong quality credentials. With the launch of Grade 1, 100% pure Kashmiri saffron, the brand Himalayan is extending its existing product portfolio comprising of Natural Mineral water, Honey, and Fruit Spreads into this new category. Himalayan is directly sourcing the Grade 1 Kashmiri saffron, recognized for its purity and quality, from the picturesque valleys of Kashmir. 

Each pack of Himalayan Saffron establishes its quality credentials by not only beautifully capturing visually the process of how Saffron is processed but also comes enabled with a first of its kind AI enabled QR code.  Consumers can scan the code for an authentic Himalayan experience which virtually transports them to Kashmir Valley. In addition, they can see for themselves the ‘Kashmiri origin, purity & Grade 1 Quality certificate’ from a NABL accredited lab for their pack by entering the batch number on the pack.

Tata Consumer Products (formerly known as Tata Global Beverages) is a focused consumer products company uniting the food and beverage interests of the Tata Group under one umbrella.


Tata Consumer Produc Share Price

889.75 -16.90 (-1.86%)
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