Hotel Leelaventure has unveiled a new brand identity, including a new logo and a revamped website, designed to express the brand’s transformation over the last 25 years. A comprehensive plan will guide the transition of the new identity at existing and upcoming properties which also includes signages, advertising creatives, guest facing materials, sales and marketing collaterals, stationery and amenities.
The new identity is designed to reflect the brand’s philosophy and commitment towards its four pillars: grace, luxury, nature and India. The project was based on an 18-month analysis of guest feedback and satisfaction surveys as well as in-depth interactions with key market influencers to identify brand perceptions and expectations.
The innovative change marks a highpoint for the Group, which in a short span of time, has evolved from one hotel on the outskirts of Mumbai, into a network of eight award-winning properties in prime destinations across the country. The Group plans to double its portfolio in the next four years, adding four new luxury hotels and two branded Leela Residences to its portfolio.
Hotel Leelaventure operates hotels and resorts in India. It also operates spas; and offers facilities for meetings and events, weddings, and social celebrations. The company’s portfolio includes luxury hotels and resorts primarily in Mumbai, Bangalore, Goa, Kovalam, Gurgaon, and Udaipur.
Company Name | CMP |
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Indian Hotel | 860.00 |
EIH | 407.15 |
Chalet Hotels | 973.10 |
Mahindra Holi.&Resor | 358.95 |
Lemon Tree Hotels | 154.30 |
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