Bata India gains on bolstering premium price points with fresh portfolios

17 Aug 2023 Evaluate

Bata India is currently trading at Rs. 1670.05, up by 23.50 points or 1.43% from its previous closing of Rs. 1646.55 on the BSE.

The scrip opened at Rs. 1636.05 and has touched a high and low of Rs. 1688.00 and Rs. 1636.05 respectively. So far 12581 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 5 has touched a 52 week high of Rs. 1988.85 on 17-Aug-2022 and a 52 week low of Rs. 1380.85 on 20-Mar-2023.

Last one week high and low of the scrip stood at Rs. 1688.00 and Rs. 1619.65 respectively. The current market cap of the company is Rs. 21300.23 crore.

The promoters holding in the company stood at 50.16%, while Institutions and Non-Institutions held 36.94% and 12.89% respectively.

Bata India is bolstering the premium price points with fresh portfolios while it increases spending on advertising and promotions to connect with young digital-savvy consumers. The company, as part of its sales strategy, is expanding its presence in both channels - physical stores and online - and expects e-commerce to contribute 20 per cent of its total sales in the next two to three years.

Bata is also pushing for offline sales and expects strong growth to come from its expansion under the franchise system, where it plans to add another 125 stores in FY24 and increase its presence at multi-brand outlet (MBO) channels.

Bata India is the largest retailer and leading manufacturer of footwear in India and is a part of the Bata Shoe Organization.

Bata india Share Price

1420.65 -4.25 (-0.30%)
08-Jan-2025 09:20 View Price Chart
Peers
Company Name CMP
Bata india 1420.65
Relaxo Footwears 621.40
Campus Activewear 298.55
Liberty Shoes 512.20
Khadim India 363.80
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