Ramco Systems has been adjudged as the company enjoying highest brand loyalty according to the PCQuest User’s Choice Awards Survey 2011. Brand Loyalty is measured as the percentage of existing customers of a particular brand, who are likely to continue using the same brand in the near future as well.
In the ERP Software technology, the company has received the highest brand loyalty of 75%, in the 100-499 employees segment, according to the PCQuest User’s Choice awards which was published in the recent issue. Ramco ERP received the highest brand loyalty in this segment amidst stiff competition from other reputed ERP brands like SAP, Oracle and Microsoft.
The PCQuest Users’ Choice awards have been determining the strength of various IT brands for more than a decade. These awards are decided based on a survey, which determines the mind share that various IT brands enjoy in the minds of IT decision maker, who decide what IT hardware, software services and solutions to buy for their organizations. This mind share is by response of five very simple questions- which IT brands come to top of the mind, which ones do users currently own and why, and which the IT brand are they likely to buy in the future and why.
Company Name | CMP |
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TCS | 4156.80 |
Infosys | 1923.85 |
HCL Tech. | 1901.35 |
Wipro | 307.90 |
Tech Mahindra | 1713.50 |
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