PVR INOX opens ICE THEATERS auditorium in Bengaluru

04 Sep 2023 Evaluate

PVR INOX has opened its premium ICE THEATERS auditorium in its 12-screen Superplex at Forum South Bengaluru, Kanakapura Road, Bengaluru. This is the third ICE THEATERS auditorium in the country after launching the first two in Delhi and Gurugram.

The state-of-the-art ICE IMMERSIVE technology is a sensorial experience that features LED panels on each side of the auditorium, in order to fill the moviegoer’s peripheral vision with supplementary ambient colors and shapes and therefore complement the action on the main screen. The exclusive panels placed on each side of the auditorium create a spectacular visual atmosphere through dynamic shapes and colors and allow the audience to watch movies in total immersion. The LED panels do not show a continuation of the action, but project these shapes and colors that are in line with the visuals. The ICE THEATERS auditorium at PVR Superplex has a seating capacity of 237 and comprises of classic, prime and recliner seats.

PVR INOX is the largest film exhibition company in India.

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