ITC launches dairy products in Jharkhand

12 Sep 2023 Evaluate

ITC has entered into the dairy business in Jharkhand with the launch of various products under its 'Aashirvaad Svasti' brand. The company will offer a slew of dairy products like milk, curd, paneer, lassi and mishti doi (sweet curd) to the consumers of the state.

The company has expanded its milk-based offerings to Jharkhand after establishing a strong brand presence in Bihar and West Bengal. The dairy products offered by the company are differentiated and innovative and have become an established brand in these two states within a short span of five years. The Aashirvaad Svasti dairy products will be available across 2000 general and modern trade outlets across Jharkhand.

ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agribusiness, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.


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