AU Small Finance Bank introduces ‘Swadesh Banking’

18 Sep 2023 Evaluate

AU Small Finance Bank (AU SFB) has introduced ‘Swadesh Banking,’ a pioneering initiative poised to transform banking in rural India. Swadesh Banking vertical has been strategically designed to leverage AU Small Finance Bank (AU SFB) legacy of financial inclusion, deep understanding of the rural and semi-urban markets combined with its 360-degree comprehensive solutions for the farmers, self-employed personnel and micro enterprises in India’s Bharat.

With an unwavering commitment to promoting financial and digital inclusion, AU SFB is dedicated to empowering underserved communities and fostering economic growth in rural and unserved areas. Hence, with the introduction of 'Swadesh Banking,' AU SFB will streamline its rural branches, banking outlets, banking correspondents, Financial & Digital Inclusion unit, and Small & Marginal Farmer (SMF) lending units under one umbrella and leadership for the benefit of the Bank’s customers.

Swadesh Banking will bring enhanced focus and will lead to customized banking products, services and operations to meet the distinctive needs and challenges of rural communities and businesses. This will encompass extending digital solutions to local merchants and shop-owners commonly referred to as micro enterprises, advancing financial literacy and digital inclusion, specialized products for local industries, and nurturing local economic growth.

AU Small Finance Bank is a small finance bank (SFB) that has recently transitioned from a prominent, retail focused nonbanking finance company (NBFC), which primarily served low and middle-income individuals and businesses that have limited or no access to formal banking and finance channels.

AU Small Fin. Bank Share Price

566.55 -0.95 (-0.17%)
08-Jan-2025 16:59 View Price Chart
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