Radico Khaitan launches Magic Moments Remix Pink Vodka

23 Nov 2023 Evaluate

Radico Khaitan has launched Magic Moments Remix Pink Vodka, strategically positioned to cater to the growing demand of the coloured and flavoured beverage alcohol category. Positioned in the premium segment a cut above Magic Moments Remix flavours, it will be initially launched in UP, Rajasthan and Assam and expanded to PAN India over the next 2-3 quarters.

Magic Moments Vodka portfolio (which includes Magic Moments Remix series, Magic Moments Verve range of products, Magic Moments Dazzle and Magic Moments Vodka Cocktails), a flagship brand for Radico Khaitan, has consistently been positioned as a trusted and popular choice within India's premium vodka market through its range of innovative flavours. Achieving a sales milestone of five million cases in FY 2023 underscores the brand's commitment to providing high-quality vodka tailored to the diverse preferences of the Indian consumer. The brand currently enjoys a 60% market share in the entire vodka category (across domestic and international brands) with over 20 variants.

The introduction of Magic Moments Remix Pink Vodka marks a significant step forward in the Magic Moments Vodka portfolio, strategically addressing the growing demand for coloured vodka. Crafted with 100% natural flavours of black mulberry, elderflower and raspberry, the variant promises a nuanced taste experience, appealing to a broad consumer base.

Radico Khaitan (RKL) is one of the India's oldest and largest liquor manufacturers.

Radico Khaitan Share Price

2288.35 -21.70 (-0.94%)
22-Nov-2024 16:59 View Price Chart
Peers
Company Name CMP
United Spirits 1500.90
United Breweries 1860.05
Radico Khaitan 2288.35
Allied Blenders 314.90
Globus Spirits 819.05
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