ITC launches app to provide crop advisory, market access, financial services in Bengal

24 Nov 2023 Evaluate

ITC has launched a mobile application ‘ITCMAARS’ (Metamarket for Advanced Agriculture and Rural Services) to provide crop advisory, market access and financial services to the farmers of West Bengal. The application, on which services would be available in Bengali, would offer world-class technologies and services to farmers in partnership with a large number of leading players in the agri sector, besides banks, institutes and technology firms.

ITC's agri business already has a significant presence in the state, where it works with nearly 1.7 lakh farmers, introducing new crop varieties, promoting crop development for enhancing quality and improvement in yield, besides providing advisory and other services. ITC aims to reach out to five lakh farmers over time.

ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agribusiness, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.


ITC Share Price

464.60 -1.75 (-0.38%)
20-Dec-2024 16:59 View Price Chart
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Company Name CMP
ITC 464.60
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VST Industries 334.70
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