Eicher Motors’ motorcycle arm forays into pre-owned bike segment

05 Dec 2023 Evaluate

Eicher Motors’ motorcycle arm -- Royal Enfield has forayed into the pre-owned bike segment. It has introduced -- Reown, a new company-operated, pre-owned motorcycle business initiative, that enables existing and prospective customers to buy or sell their Royal Enfield motorcycles and exchange their motorcycles and upgrade to a new bike with ease. Reown outlets would be available in Delhi, Mumbai, Kolkata, Bangalore and Chennai. The initiative is envisaged to create easier access to ownership and upgrading while ensuring trust, convenience and complete assurance by the brand for customers.

With a wide retail network, and an even wider ecosystem of Enfield collectors and workshops, the company has the ability to bring together an array of pre-owned Royal Enfield motorcycles to aspiring riders, ensure thorough checks on the motorcycle for quality and to guarantee and assurance by the brand.

Eicher Motors is an India-based company, which is engaged in manufacturing automobile products and related components. The company operates in business verticals, including motorcycles, commercial vehicles and personal utility vehicles.

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4982.70 101.80 (2.09%)
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