Prime Focus’ Technologies arm commissions work on orders worth Rs 200 crore

07 May 2013 Evaluate

Prime Focus’ technology arm, Prime Focus Technologies (PFT), the global leader in media and entertainment industry services has commissioned work on an order book addition of Rs. 200 crore, to be executed over the next 3-5 years for existing and new clients based in India and the US. 

PFT’s new clients include the world’s largest news aggregator, a prominent Indian studio and a new Indian television channel, each of which  have signed multi-year deals for PFT’s Hybrid Cloud Technology – CLEAR, a cloud based Media ERP and technology infrastructure platform that helps manage the business processes  of M&E companies.

These order book additions in PFT are on account of adoption of CLEAR and CLEAR based Content Services over the Cloud within the customer organizations.

Prime Focus is a global visual entertainment services group that provides creative and technical services to the film, broadcast, and advertising market. The group offers a genuine end-to-end solution from pre-production to final delivery including visual effects, 2D to 3D conversion, video and audio post production, equipment hire, multi-platform content operations solutions and digital distribution.

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