Philips to increase local production of personal care products

14 May 2013 Evaluate

Philips Electronics India, consumer durables maker is planning to increase local production of personal care products in the country. It is going to start with assembly of its hair dryers from Himachal Pradesh, which it sells in a price range of Rs 725 and Rs 1,995.

For further localization, it will be considering the response to the hair dryer. The entity will introduce a range of five new men's grooming products this week, priced between Rs 1,195 and Rs 3,595.

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