Tata Global Beverages forays overseas market with Himalayan

17 May 2013 Evaluate

Tata Global Beverages (TGBL) has entered into overseas marketing for Himalayan, the bottled natural mineral water brand from its product line. Since April, the Himalayan brand was being marketed through Starbucks channels in Singapore, which has been priced at Singapore Dollar 3.2. The Starbucks is likely to sell Himalayan through its nearly 18,000 stores worldwide.

Tata Global Beverages, formerly known as Tata Tea, is a multinational non-alcoholic beverages company headquartered in Kolkata, West Bengal, India and a subsidiary of the Tata Group. It is the world's second-largest manufacturer and distributor of tea. Tata Global Beverages markets tea under the major brands Tata Tea, Tetley, Good Earth Teas and JEMCA.

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