Esha Media Research to invest Rs 450 crore to foray into television TRP business

20 May 2013 Evaluate

Esha Media Research (EMR), the country’s premier TV monitoring agency, is planning to invest around Rs 450 crore in the next 4-5 years in order to foray into television TRP business, besides media monitoring in the print, internet and social media segments. The company will be raising funds via mix of equity and debt.

The company which has been providing services in TV monitoring, transcription and TV content research plans to install 50,000 boxes in phase-I and later on increase them to 100,000 in the second phase. The small set top size boxes, which are being tested, will be fitted with a finest microprocessor-based technology that uses GSM modules for quick delivery to the central server station for processing the data to churn reports as per the clients need.

Esha Media Research is India’s premier fully-integrated broadcast news monitoring agency and tracks over 130 channels beamed into India providing customized solutions. The company has recently launched an innovative web based solution for monitoring media bringing down the cost of monitoring substantially lower to the user.

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