M&M launches new variants of Bolero MaXX Pik-Up range

20 Feb 2024 Evaluate

Mahindra & Mahindra (M&M) has launched new variants of Bolero MaXX Pik-Up range. This latest addition aims to offer enhanced comfort to customers through the inclusion of air conditioning and the introduction of 14 new features on the iMaxx app. The Bolero MaXX Pik-Up range, characterised by its compact, and versatile design, sets unprecedented standards in payload capacity, fuel efficiency, safety, and overall driving experience.

Since its debut, the Bolero MaXX range has marked significant milestones, surpassing 1.4 Lakh units sold, while achieving the 1 Lakh production milestone in record time, setting a new benchmark in the commercial load segment. Additionally, the accomplishment of delivering the highest number of units in a single day garnered notable recognition in the esteemed India Book of Records.

Mahindra & Mahindra is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.


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