Tata Motors unveils SUV brand - Nexon in iconic DARK avatar for both ICE and EV offerings

04 Mar 2024 Evaluate

Tata Motors has unveiled SUV brand - the Nexon in the iconic DARK avatar for both its ICE and EV offerings. Adding to this successful range, the Company also launched their premium SUVs - the new Safari and the new Harrier in their DARK versions. Available at a starting price of Rs 11.45 lakh for the new Nexon, the DARK range has been a trend setter in the industry, exuding opulence and luxury since its launch.

Introduced with the Harrier in 2019 and extended across the portfolio in 2021, Tata Motors set a new benchmark in the industry with the DARK. The DARK has since elevated the style and premium appeal of the Tata passenger and electric vehicles portfolio, making it a compelling and unique proposition for customers to choose from. The DARK range brings with it a host of exciting enhancements to India’s most loved SUVs with its signature DARK mascot and dark exterior treatment, exclusive to this range.

Tata Motors is India’s largest automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands.


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