Tanla Platforms launches 'Messaging as a Platform'

05 Mar 2024 Evaluate

Tanla Platforms has launched Messaging as a Platform (MaaP) at Mobile World Congress 2024, Barcelona. MaaP is built upon the Rich Communication Services (RCS) standard to support Google RCS Business Messaging (RBM) and helps operators engage with their customers in richer, more interactive ways. The cloud-based platform has multiple advanced features such as rich media, interactive buttons and real-time messaging to provide an immersive communication experience. The company has signed a Memorandum of understanding (MoU) with Vodafone Idea Business Services to deploy MaaP platform in India. 

It also announced strategic initiatives that will power solutions on Google’s RCS Business Messaging (RBM) platform. These initiatives will catalyze conversational messaging across industries such as BFSI, travel, e-commerce, etc., providing bespoke solutions for multiple industry verticals and unlocking impact for enterprises and their customers.

Tanla Platforms (formerly known as Tanla Solutions) is engaged in providing integrated telecom infrastructure solutions and products. Tanla’s range of services includes product development and implementation in wireless telephony industry, aggregator services and off shore development services.


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