United Breweries launches Queenfisher

12 Mar 2024 Evaluate

United Breweries has launched Queenfisher: The Queen of Good Times, from the House of Kingfisher a revolutionary initiative dedicated to honouring the women in lives who foster bonds of sisterhood through friendship and choice. The initiative celebrates moments of sisterhood across all groups of friends, activated through touchpoints, curated experiences and a new lager beer.

The launch event featured engaging panel discussions, unveiling The Galendar and a sneak peek into the upcoming Queenfisher lager beer can, all culminating in a curated AR and sensory immersive experience of the Queenfisher world.

The package of Queenfisher beer embodies inclusivity, featuring silhouettes of diverse women against a vibrant purple backdrop, with the iconic bird uplifted and crowned in homage to the queens celebrated through this campaign. Rooted in the ethos of Kingfisher, Queenfisher provides a safe space for meaningful and honest conversations, recognizing that women often face harsher judgments in society.

Queenfisher Lager Beer can is competitively priced at Rs 80 per 500ml and readily available at leading outlets across Goa. This new addition to the portfolio of Kingfisher will also be available across other cities in the coming months.

United Breweries is maker of Kingfisher beer and Heineken beer in India.

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