Thomas Cook’s arm collaborates with Mumbai Indians as ‘Official Partner’

28 Mar 2024 Evaluate

Thomas Cook’s (India) wholly owned subsidiary -- SOTC Travel has collaborated with Mumbai Indians - one of the most popular teams, for the ongoing T20 cricket season as an ‘Official Partner’. As part of this association, SOTC would have the rights to use imagery of Mumbai Indians’ players. SOTC will leverage this association across its promotional activities in varied mediums including print, digital, social, point-of-sale, activations etc. The collaboration leverages India’s biggest passion - Cricket, and is timed perfectly for India’s peak summer travel season.

Thomas Cook (India) is India’s leading integrated travel services company.


Thomas Cook (India) Share Price

200.05 -4.75 (-2.32%)
23-Dec-2024 13:47 View Price Chart
Peers
Company Name CMP
IRCTC 791.25
Transcorp Intl. 31.55
Thomas Cook (India) 200.05
TBO Tek 1666.05
Le Travenues Techno 165.95
View more..
© 2024 The Alchemists Ark Pvt. Ltd. All rights reserved. MoneyWorks4Me ® is a registered trademark of The Alchemists Ark Pvt. Ltd.