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Honasa Consumer has launched its latest venture, Staze, a revolutionary colour cosmetic line designed to redefine beauty routines and a groundbreaking addition to Honasa’s illustrious portfolio. With its innovative take on colour cosmetics, Staze sets a new standard for long-lasting, high-performance, multi-purpose makeup, meticulously crafted to cater to the dynamic needs of new-age consumers.
While the colour cosmetics industry is one of the fastest growing segments in the BPC space, there is a pressing need in the market as consumers are seeking both value and innovation in the product. This underscores a critical gap in the market that demands attention and presents a compelling opportunity for brands to redefine their approach and capture untapped potential. With modern consumers eager to try out new products, there's a chance to shake things up by providing innovative, high-quality cosmetics at affordable prices.
The first range by the brand, Staze 9to9, is created with an innovative edge, powered by proprietary C-Lock technology that ensures 12-hour wearability, keeping glam intact from dusk till dawn. The color-lock technology binds with pigments, creating an impermeable shield against environmental factors like oil, sweat, and water, delivering unmatched color payoff and protection. The brand is created by a coalition of 43 esteemed beauty experts worldwide, including product specialists, dermatologists, influencers, and makeup artists. Thus, Staze represents a fusion of expertise and innovation, redefining the boundaries of beauty.
Honasa Consumer, doing business as Mamaearth, provides e-commerce services. The company offers baby, skin, body, and hair care products, as well as mosquito protection roll on and creams.
| Company Name | CMP |
|---|---|
| Redington | 196.60 |
| Adani Enterprises | 2969.25 |
| Amrapali Industries | 18.82 |
| Rashi Peripheral | 411.70 |
| Compuage Infocom | 3.00 |
| View more.. | |
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Funds ranking in screeners: Performance Consistency and Quality are two parameters used for ranking funds for SIP. The ranking as follows GG, GO, GR, OG, OO, OR, RG, RO and RR.
With the same color-coded funds, the one with the higher Average 3-year rolling returns (over 5 to 10 years), the number that appears in the Performance tag, ranks higher.
Here is the summary:
The third tag Upside Potential is not relevant for SIP. It is relevant for lumpsum investments in Mutual Funds.
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