Piramal Pharma’s consumer products division has forayed into the men's personal grooming category with the launch of BOHEM product range. This includes a Hair Removal Spray, a Beard Growth Oil, and an Underarm Roll-On. With BOHEM, Piramal Pharma intends to shift the grooming culture among men towards more inclusive self-care routines, leveraging scientifically proven ingredients for tangible results.
BOHEM draws inspiration from the word ‘Bohemian’ signifying unconventional identity or lifestyle. Taking cue from the same, the launch of BOHEM aims at normalizing grooming among men. BOHEM’s unique product offerings have been crafted to redefine and elevate men's grooming practices.
The launch of BOHEM aligns with the company's long-standing desire to cater to the male grooming market. With a lineup that includes a Hair Removal Spray, a Beard Growth Oil richly infused with 15 natural oils, and an Underarm Roll-On, BOHEM targets the enhancement of men's grooming by providing solutions like personal hygiene and beard nourishment.
Beyond these, the range will extend to include face washes, serums, and shower gels, each designed to meet the diverse needs of modern men. This expansion into the grooming market underscores BOHEM's ambition to provide holistic solutions that cater to every aspect of men's grooming. BOHEM is available nationwide through eCommerce channels like Amazon, Flipkart, D2C platform Wellify and other quick commerce marketplaces.
Piramal Pharma provides end-to-end pharma services to customers and a portfolio of differentiated pharma products across a domestic and global distribution network.
| Company Name | CMP |
|---|---|
| Sun Pharma Inds. | 1808.50 |
| Dr. Reddys Lab | 1342.45 |
| Cipla | 1472.45 |
| Lupin | 2147.55 |
| Zydus Lifesciences | 973.90 |
| View more.. | |
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