ICICI Bank strengthens support for senior citizens in West Bengal

22 Apr 2024 Evaluate

ICICI Bank has unveiled a range of initiatives to make banking more convenient to its senior citizen customers in West Bengal. As part of this programme, the Bank has set up desks with Relationship Managers dedicated to service senior citizens at all branches in the state. The desks offer personalised assistance to senior citizens for various banking requirements including providing form 15H, life certificate, fixed deposits and interest certificate. 

In case the senior citizens want to avail of these services from the convenience of their home, they can do so digitally on the Bank’s retail banking application, iMobile Pay. Additionally, the Bank has made banking services available at the doorstep of senior citizens to provide improved convenience to them throughout the state.

In order to promote these initiatives, the Bank has launched a comprehensive ad campaign titled, ‘Moner Moton Banking’ featuring Prosenjit Chatterjee and Sabyasachi Chakraborty, two renowned actors in West Bengal. The campaign was aired on popular Bengali news and entertainment channels, and was supported by outdoor advertising across premium locations in the state.

ICICI Bank is a leading private sector bank in India.


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