Honasa Consumer jumps on launching latest venture ‘Staze’

Honasa Consumer is currently trading at Rs. 411.00, up by 9.00 points or 2.24 % from its previous closing of Rs. 402.00 on the BSE.

The scrip opened at Rs. 410.40 and has touched a high and low of Rs. 419.30 and Rs. 409.25 respectively. So far 11335 shares were traded on the counter.

The BSE group 'B' stock of face value Rs. 10 has touched a 52 week high of Rs. 510.75 on 23-Jan-2024 and a 52 week low of Rs. 256.10 on 10-Nov-2023.

Last one week high and low of the scrip stood at Rs. 419.30 and Rs. 365.35 respectively. The current market cap of the company is Rs. 13326.43 crore.

The promoters holding in the company stood at 35.34%, while Institutions and Non-Institutions held 27.69% and 36.96% respectively.

Honasa Consumer has launched its latest venture, Staze, a revolutionary colour cosmetic line designed to redefine beauty routines and a groundbreaking addition to Honasa’s illustrious portfolio. With its innovative take on colour cosmetics, Staze sets a new standard for long-lasting, high-performance, multi-purpose makeup, meticulously crafted to cater to the dynamic needs of new-age consumers.

While the colour cosmetics industry is one of the fastest growing segments in the BPC space, there is a pressing need in the market as consumers are seeking both value and innovation in the product. This underscores a critical gap in the market that demands attention and presents a compelling opportunity for brands to redefine their approach and capture untapped potential. With modern consumers eager to try out new products, there's a chance to shake things up by providing innovative, high-quality cosmetics at affordable prices.

The first range by the brand, Staze 9to9, is created with an innovative edge, powered by proprietary C-Lock technology that ensures 12-hour wearability, keeping glam intact from dusk till dawn. The color-lock technology binds with pigments, creating an impermeable shield against environmental factors like oil, sweat, and water, delivering unmatched color payoff and protection. The brand is created by a coalition of 43 esteemed beauty experts worldwide, including product specialists, dermatologists, influencers, and makeup artists. Thus, Staze represents a fusion of expertise and innovation, redefining the boundaries of beauty.

Honasa Consumer, doing business as Mamaearth, provides e-commerce services. The company offers baby, skin, body, and hair care products, as well as mosquito protection roll on and creams.