Bata forays in accessories categories like sunglasses and scarves

28 May 2013 Evaluate

In a bid to focus on a wider product range, Bata is diversifying its business in accessories categories like sunglasses and scarves and is expecting to net 15-20% of revenues from this area in the next two-three years. These products will be introduced across Bata stores. Bata has over 1,350 stores, including 1,000 company-owned stores.

The company will price the products keeping in mind the middle and the upper-middle class population. The company will add about 100 stores this year, of which some have already come up. It is investing about Rs 100 crore this year for retail expansion and modernization of manufacturing lines. The company has also launched its new monsoon collection starting Rs 199 on May 27, 2013.

Bata India is the largest retailer and leading manufacturer of footwear in India and is a part of the Bata Shoe Organization. The company manufactures footwear for men, women and children. The company manufactures shoes of various quality such as leather, rubber, canvas and PVC shoes.

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