Kolkata-based FMCG firm, Emami’s talcum powder, Navratna Cool Talc has become the first sub-brand of the company to cross Rs 100 crore in sales. During 2012-13 fiscal, the talc, which is a sub-brand of Navratna, recorded 80% growth in sales and the company expects to grow it by 25% year-on-year even at time when the talcum power category has hit near saturation point.
Navratna Cool Talc currently has 18% market share in the cool talc sub-segment of the talcum powder market. In order to connect with consumers in hinterlands where power cuts are rampant the company is planning to roll out a new advertising campaign for the brand. The campaign has been developed by Leo Burnett which will break next month.
Emami manufactures products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products.
Company Name | CMP |
---|---|
Hindustan Unilever | 2339.30 |
Godrej Consumer Prod | 1074.10 |
Dabur India | 510.10 |
Colgate Palmol. (I) | 2727.45 |
P&G Hygiene | 14923.70 |
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