Shoppers Stop and LoveChild by Masaba have joined forces to unveil newest Shop-in-Shop at Shoppers Stop, situated within the bustling confines of R City Mall, Ghatkopar. The Shop-in-Shop serves as a beacon for beauty enthusiasts seeking products that go beyond the conventional. In addition to the shop-in-shop kiosk, LoveChild by Masaba products will also be available on the Shoppers Stop Beauty online store.
The launch of the LoveChild by Masaba at Shoppers Stop, marks the beginning of a dynamic partnership between two entities dedicated to redefining beauty standards and empowering individuals to express themselves authentically. The new Shop-in-Shop embodies the essence of LoveChild by Masaba's ethos, offering a diverse array of high-quality products tailored for individuals of all ages, skin tones, and cultural backgrounds.
LoveChild by Masaba is the esteemed beauty brand conceptualized by Indian fashion designer and actress Masaba Gupta. This strategic collaboration with Shoppers Stop aligns perfectly with the brand’s vision to explore the dynamic beauty and personal care market in India and marks a significant milestone in the brand's omnichannel expansion strategy, bridging the gap between online and offline shopping experiences.
Shoppers Stop is engaged in the retailing business. It runs a chain of departmental stores with brands including Shopper’s Stop, Home Stop, Crossword, Cafes and Restaurants etc.
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