State Bank of India (SBI) has entered into partnership with HCLSoftware, the software business unit of HCL Technologies (HCLTech), to digitally transform customer engagement. As part of the five-year agreement, HCLSoftware will deploy the HCL Unica platform to enable SBI to digitally transform its customer interaction framework and provide hyper-personalized communication across the bank’s diverse digital marketing channels, while adhering to the Digital Personal Data Protection Act (DPDPA) and other stringent security requirements.
HCL Unica, with its advanced Customer Data Platform, AI capabilities and comprehensive campaign management tools, would leverage real-time data to significantly improve SBI’s ability to engage with its customers. It will help facilitate complex, multi-channel digital marketing campaigns, enhancing customer engagement precision and relevance. HCL Unica’s powerful Customer Data Platform will organize and aggregate SBI’s customer data from various touchpoints, creating a unified view that facilitates deeper insights and targeted marketing initiatives.
State Bank of India is the country’s largest lender and it offers a wide range of services in the Personal Banking, Agriculture/ Rural, NRI services, SME and Corporate Banking etc.
Company Name | CMP |
---|---|
SBI | 817.20 |
Bank Of Baroda | 244.40 |
Canara Bank | 100.75 |
PNB | 101.40 |
Union Bank Of India | 117.25 |
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