United Breweries launches Queenfisher Beer in Assam, Meghalaya

20 May 2024 Evaluate

United Breweries (UBL) has launched new brand viz., ‘Queenfisher Premium Lager Beer’ in Assam and Meghalaya markets in the ‘Lager Beer Mild’ segment category. Encouraged by the overwhelmingly positive response from consumers in Goa, it is thrilled to extend this celebration of nurturing sisterhood bonds to new markets. The beer launch was held on May 18, 2024 at Exotica Green in Guwahati. Initially launched on March 11, 2024 in Goa, the beer garnered significant interest from the public. 

The packaging embodies inclusivity, featuring silhouettes of diverse women against a vibrant purple backdrop, with the iconic bird uplifted and crowned in homage to the queens celebrated through this campaign. Rooted in the ethos of Kingfisher, Queenfisher provides a safe space for meaningful and honest conversations, recognizing the harsher judgments women often face in society.

United Breweries is maker of Kingfisher beer and Heineken beer in India.


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United Breweries 2001.25
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