ACC to launch environment-friendly cement in next 1 year

31 Oct 2011 Evaluate

ACC, India's no 2 cement producer is likely to introduce environment-friendly cement in the next one year, which will release less carbon dioxide (CO2) while being produced. The new product will be produced by using lesser limestone, which will emit 400-450 kg of CO2 per tonne at the time of burning limestone during its production, while the same is about 900 kg in the case of conventional cement.

The company’s research division at Thane has been working on new environment-friendly cement for the last one year and is now carrying out pilot production. The company aims to commercially launch this cement next year as pricing, branding and some other issues needs to be considered. The quality will be same as some additives will be used during the production process, besides improvement in grinding techniques. The new product will cost more than the ordinary cement.

Initially, ACC will introduce the product in a few areas and later, it will expand distribution of the new cement across India based on customer feedback. The company has also undertaken a drive to plant jatropha and castor trees in and around its mines, plants, townships and waste land.

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