OnMobile Global enters into definitive agreement to acquire Livewire Mobile

04 Jun 2013 Evaluate

OnMobile Global, a global leader in telecom value-added services (VAS), has entered into a definitive agreement to acquire the business assets and liabilities of Livewire Mobile, a leading provider of end-to-end managed mobile entertainment solutions for network operators and consumer device manufacturers. The resultant new US-based entity will be called OnMobile Live Inc, a 100% subsidiary of OnMobile LLC, US.

Boston-headquartered Livewire Mobile, established in 1983, provides an integrated suite of solutions including full track music, ringback tones, ringtones and infotainment services. Livewire Mobile currently powers ringback tone and mobile music solutions for Sprint, MetroPCS, and Public Mobile amongst others.

OnMobile LLC, US will pay $17.8 million as the consideration for purchase of LiveWire's business assets and certain liabilities, subject to certain contingent payments. The purchase will also include purchase of stock of Fonestarz Media Limited, UK - the managed services arm of Livewire based in UK.

OnMobile is already one of the largest B2B digital music service provider providing path-breaking music services for top Telecom operators in Asia, Latin America, Africa and Europe. With the acquisition of Livewire Mobile, OnMobile will now expand its music and ringback tone services to leading operators in North America.

Onmobile Global offers contest management, content aggregation and distribution, voice short codes, mCommerce solutions, missed call alerts, multimedia push services, mobile advertising, mobile search, ringtones, ringback tones, personalized music greetings, mobile media portals, phone backup, voiceportals, and voice SMS.

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