JSW Steel rolls out zinc-magnesium-aluminium alloy coated steel

30 May 2024 Evaluate

JSW Steel has rolled out zinc-magnesium-aluminium alloy coated steel and aimed to capture 50 per cent market share in the segment within one year's time. JSW Steel has invested around Rs 500 crore in setting up the coated capacity of 0.9 million tonnes per annum at Karnataka and Maharashtra facilities where JSW Magsure will be manufactured. JSW Steel targets a 50 per cent market share in this coated segment within one year of Magsure's launch in India. It is also exploring significant export opportunities for JSW Magsure in Europe and the Middle East.

Indian market for zinc-magnesium-aluminium alloy coated steel has grown more than sixfold from about 15,000 metric tonnes to 120,000 in FY24. So far the entire market requirement was serviced by imports.

JSW Steel is one of the largest steel manufacturing companies in India having units in Karnataka and Maharashtra producing crude steel, long steel and flat steel products. 

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