Radico Khaitan launches Jaisalmer Indian Craft Gin ‘Gold Edition’

26 Jun 2024 Evaluate

Radico Khaitan has launched Jaisalmer Indian Craft Gin ‘Gold Edition’, marking a new pinnacle of luxury and sophistication in the Indian gin market. Building upon the resounding success of the Jaisalmer Indian Craft Gin, which enjoys a devoted following and impressive 50% market share of the luxury gin segment, this latest addition to the brand's portfolio promises to further elevate the gin experience for the gin enthusiasts.

Jaisalmer Indian Craft Gin ‘Gold Edition’ has been meticulously crafted to elevate the standards of premium spirits in India. An exceptional addition to the luxury segment Jaisalmer Indian Craft Gin ‘Gold Edition’ has been designed for connoisseurs who appreciate the finest things in life.

Jaisalmer Indian Craft Gin 'Gold Edition' is poised for launch in a 500 ml bottle, with a price range between Rs 4,000 and Rs 7,000 depending on the state and its applicable excise structure. Beginning its journey with an introduction in Uttar Pradesh, this exceptional offering will gradually expand its presence to Delhi, Rajasthan, Maharashtra, and Karnataka starting in July, catering to gin connoisseurs across India's key markets.

Radico Khaitan (RKL) is one of the India's oldest and largest liquor manufacturers.


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