Nazara Technologies’ step down arm inks pacts to increase stake in Freaks 4U Gaming GmbH

28 Jun 2024 Evaluate

Nazara Technologies’ material subsidiary -- NODWIN Gaming’s subsidiary -- NODWIN Gaming International Pte, (NODWIN Pte), Singapore,  has signed definitive agreements to increase its existing 13.51% stake in Freaks 4U Gaming GmbH, a Berlin-based Global full-service gaming and esports agency to 100% in tranches through a share swap valued at upto Rs 271 crore (Euro 30.3 million). NODWIN Pte will initially increase its existing stake in Freaks 4U Gaming to 57% and the remaining 43% held by the founders Michael Haenisch, Matthias Remmert and Jens Enders will be swapped at a later time at its option. Existing investors of Freaks 4U Gaming (CoInvestor FRE and Game.Fin S.R.L) will become shareholders of NODWIN Pte.

Freaks 4U Gaming offers a multitude of agency services and best-in-case solutions to brands and publishers and generated Rs 223 crore (Euro 26.9 million unaudited) in 2023. This acquisition will significantly enhance NODWIN Gaming's capabilities, bringing in the expertise, experience and network of the Freaks 4U Gaming team and is expected to contribute materially to NODWINs revenues going forward.

This move is set to bolster NODWIN Gaming’s access to developed markets, in addition to execution and planning capabilities in PC gaming and publishing support services. The integration of Freaks 4U Gaming’s capabilities, along with its presence in key developed markets, will serve as substantial revenue drivers. This strategic alignment will complement NODWIN Gaming's strong execution capabilities in emerging markets, enabling the establishment of a global delivery model - a pioneering achievement in the esports sector.

Nazara Technologies is one of the leading mobile games company and it is engaged in acquisition of, value addition and distribution, of mobile games across emerging markets such as India, Middle East, Africa, South East Asia and Latin America.

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