Patanjali Foods has received approval to acquire Baba Ramdev-led Patanjali Ayurved’s (PAL) home and personal care business for Rs 1,100 crore, as part of its efforts to become a leading FMCG company. Patanjali Ayurved is one of the promoters of Patanjali Foods. The acquisition falls under related party transactions being undertaken on a fair value and arms' length basis.
The board has approved the acquisition of the entire non-food business undertaking i.e. hair care, skin care, dental care and home care carried out by PAL, including but not limited to all movable assets, immovable properties, contracts, licenses, books and records, employees and certain assumed liabilities of PAL through a slump sale arrangement on a going concern basis.
This is subject to the approval of shareholders, lenders and other necessary approvals. The company will have to get approval from the Competition Commission of India. The consideration for the acquisition shall be Rs 1,100 crore, payable by the company to the seller in tranches.
Patanjali Foods will pay the entire amount in five tranches. The deal is expected to be concluded in the current quarter. The company will acquire major brands like Dant Kanti and Kesh Kanti. Patanjali Foods and Patanjali Ayurved have also agreed to enter into a licensing agreement, permitting the company to use the trademarks and associated intellect property rights, owned by the latter. The acquisition will lead to a consolidation of the 'Patanjali' brand FMCG products portfolio.
The acquisition will bring along with it multiple key synergies in terms of brand equity and enhancements, product innovations, cost optimisation, infrastructure & operational efficiencies and positive impact on market share.
Pursuant to the approval of the board, Patanjali Foods will now take the necessary steps to execute the definite agreements in connection with the acquisition as well as apply for necessary approvals integral to the transaction. The Board of Directors of the Company at its meeting held on July 01, 2024 considered and approved the same.
Patanjali Foods, erstwhile Ruchi Soya Industries, sells its products under brands like Ruchi Gold, Mahakosh, Sunrich, Nutrela, Ruchi Star and Ruchi Sunlight.
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