Tata Motors unveils Tata Curvv ICE and EV

19 Jul 2024 Evaluate

Defining a new era in SUV design, Tata Motors has unveiled the Tata Curvv ICE and EV. Born of powerful philosophy, form and function, the Curvv is India’s first SUV Coupe. Exhibiting the new-age SUV typology, the Curvv artfully blends the toughness and practicality of an SUV with the elegance and sporty silhouette of a coupe. Launching on August 7, 2024, the all-new Curvv will follow Tata Motors’ strong multi-powertrain strategy and will be first available in its EV version which will soon be followed by its ICE counterpart.

The Curvv is a perfect blend of stunning design that captivates, practicality that empowers, and performance that exhilarates. The Curvv’s SUV coupe body style, in contrast to the conventional boxy design that is common in the mid-SUV market, carries over the strong aerodynamic theme demonstrated in the concept show car, highlighting its strong character to the front and carrying it boldly through the vehicle. The raised ride height, tough cladding, and dynamic proportions contribute to its appeal. The Curvv’s sharply sloping roofline allows it to efficiently slice through wind resistance, while its large wheels, high approach and departure angle, and increased ground clearance give it a planted and balanced stance. The SUV coupe will debut in two new color shades: Virtual Sunrise in the Curvv.ev and Gold Essence in the Curvv ICE.

Tata Motors is India’s largest automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands.


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