Royal Orchid Hotels (ROHL) has reimagined its loyalty program with the launch of ‘Regenta Rewards’ to reward its loyal guests continuously and instantly. ROHL group operates over 80 plus Regenta hotels across different categories of hotels, with Regenta becoming the vehicle of growth across the country. Regenta Rewards will form the umbrella loyalty platform bringing together the 100+ hotels across the group today, and the new hotels planned for the year.
The loyalty program merges the erstwhile bookers program with the customer loyalty, where guests can earn points across stays, F&B and experiences within the group. Guests may redeem their points across the group but also across a massive, curated rewards store, with retail partners, travel and other experience providers. The program is Beta launched with 2 tiers today – Discoverer and Explorer. Both offer a simplistic cash back themed points system that is easily understood by the customer. Some key benefits include complimentary breakfasts, thrilling F&B offers, free experiences & event inclusions, early check-ins and late check-outs and complimentary alcohol for some. A freemium model with high levels of payback is in the works and will be launched in the next few months.
Royal Orchid Hotels is one of India's fastest-growing hospitality brands.
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EIH | 365.65 |
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