ACC to introduce series of ready-mix concrete products

14 Jun 2013 Evaluate

ACC is planning to introduce a series of ready-mix concrete products, in order to increase the sales of its ready mix concrete business. It aims to cash in on the affluent and demanding lifestyle of GenNext and will to push its environment-friendly products, right from Italian marble lookalike Imprintcrete to Permecrete.

The new product, Permecrete, if used in open spaces like car park or garden pathway, allow rainwater to seep through for recharging ground water table. It has launched Bucketcrete, which contains 30 kg concrete in a bucket for Rs 250.

The company has posted a rise of 181.71% in its net profit at Rs 437.70 crore for the quarter ended March 31, 2013 as compared to Rs 155.37 crore for the same quarter in the previous year. However, total income of the company has increased by 3.51% at Rs 3058.64 crore for quarter under review as compared to Rs 2955.06 crore for the quarter ended March 31, 2012.

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