Axis Bank partners with Visa to launch ‘Primus’

13 Aug 2024 Evaluate

Axis Bank has partnered with Visa, the global leader in digital payments, to launch ‘Primus’ - an ultra-premium credit card designed to redefine luxury. The new super-premium card, Primus, will be offered by invitation only, to select, ultra-high net worth, Axis Bank customers. For the first time in India, customers will have access to globally acclaimed, bespoke privileges & benefits curated under the Visa Infinite Privilege offering.

The new top-of-its-class proposition from Axis Bank and Visa marks an entry into an exclusive segment of ultra-high net worth consumers, setting a new standard in experiences. PRIMUS was introduced to select clients in New Delhi and Mumbai at ‘Axis Bank PRIMUS Soiree’. Set in an elegantly crafted evening, the launch of ‘Primus the rarest metal’ was studded with elite corporate leaders and celebrities of India.

Axis Bank is the third largest private sector bank in India. The bank offers the entire spectrum of services to customer segments covering Large and Mid-Corporates, SME, Agriculture and Retail Businesses.


Axis Bank Share Price

1077.50 0.60 (0.06%)
27-Dec-2024 16:59 View Price Chart
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