Monte Carlo Fashions gains on entering into strategic collaboration with Salesforce

09 Sep 2024 Evaluate

Monte Carlo Fashions is currently trading at Rs. 756.05, up by 13.00 points or 1.75% from its previous closing of Rs. 743.05 on the BSE.

The scrip opened at Rs. 747.00 and has touched a high and low of Rs. 775.00 and Rs. 746.35 respectively. So far 13722 shares were traded on the counter.

The BSE group 'B' stock of face value Rs. 10 has touched a 52 week high of Rs. 828.15 on 18-Oct-2023 and a 52 week low of Rs. 560.55 on 04-Jun-2024.

Last one week high and low of the scrip stood at Rs. 775.00 and Rs. 707.60 respectively. The current market cap of the company is Rs. 1567.24 crore.

The promoters holding in the company stood at 73.17%, while Institutions and Non-Institutions held 2.58% and 24.26% respectively.

Monte Carlo Fashions has entered into strategic collaboration with Salesforce to transform the company’s customer engagement initiatives across various platforms. This collaboration aims to accelerate the company’s transformation from a winter-wear icon to a beloved brand in India’s dynamic fashion market, appealing to consumers of all ages throughout the year while preserving its iconic status in winter-wear.  

The company's choice to adopt Salesforce CRM aligns with its vision of becoming a digital-first, data-driven organisation that harnesses advanced technology to elevate customer experiences. With Salesforce, Monte Carlo aims to reshape the customer journey with a unified, 360-degree view of its customers across both online and offline platforms.

Additionally, by leveraging Salesforce Service Cloud, the company is committed to delivering a world-class experience for customers at every stage of their journey-before, during, and after the sale. To further enhance customer loyalty, the company is implementing a personalised loyalty solution that goes beyond traditional points-based systems, offering a unique and rewarding experience for their customers.

Monte Carlo Fashions is a renowned Indian clothing brand specialising in winter wear, knitwear, and woolen garments.

Monte Carlo Fashions Share Price

671.50 -3.05 (-0.45%)
15-Jan-2025 16:59 View Price Chart
Peers
Company Name CMP
PDS 537.50
Welspun Living 151.20
Vardhman Textiles 474.80
Arvind 394.15
K.P.R. Mill 965.70
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