Honasa Consumer’s brand strengthens presence in CSD under Ministry of Defence

18 Sep 2024 Evaluate

Honasa Consumer’s consumer brand -- Mamaearth has strengthened its presence in Canteen Stores Department (CSD) under the Ministry of Defence, across India. This collaboration represents a key milestone in the brand’s expansion strategy, allowing it to connect with a broader audience and meet the distinct needs of consumers nationwide.

With a deep understanding of the consumer landscape and a commitment to making toxin-free products accessible to all, Mamaearth identified a gap in the CSD channel and took decisive steps to fill it. The brand’s entry into CSD has been a crucial growth driver, contributing to its robust offline presence across India.

The association has already shown promising results, with strong consumer demand and positive feedback across the CSD network. Mamaearth’s presence in CSD has enabled the brand to expand its reach to a previously untapped market segment, ensuring that consumers have access to high-quality, natural products that align with their values and needs.

Mamaearth’s presence in CSD is a significant step forward in the brand’s mission to bring toxin-free, natural products to every corner of India. As the brand continues to grow and innovate, it remains committed to its core values of safety, sustainability, and consumer-centricity.

Honasa Consumer, doing business as Mamaearth, provides e-commerce services. The company offers baby, skin, body, and hair care products, as well as mosquito protection roll on and creams. 

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