Modi Naturals expanding portfolio with launch of new pasta range under Oleev Kitchen brand

19 Sep 2024 Evaluate

Modi Naturals is expanding its portfolio with the launch of its new pasta range under the Oleev Kitchen brand. By tapping into the multi-grain pasta category, Oleev Kitchen aims to capture the market with healthier alternatives, with a mission to deliver high-protein and fiber rich pasta, without compromising on the taste. The company has roped in Bollywood Actress Chitrangda Singh for the launch campaign.

Pasta being a staple now in most households across the country, the new multigrain pasta the company hopes will strengthens its foothold in the health-conscious and nutritious food products category. Combining four grains – Chickpea, Jowar, Brown rice and Durum Wheat, Oleev kitchen multigrain pasta becomes the perfect choice for health-conscious customers looking for healthier alternatives to traditional pasta.

Oleev has roped in Bollywood actress, Chitrangda Singh for the digital campaign that focuses on healthy eating. The actress the company explains is known for her commitment to a well-balanced lifestyle, perfectly embodies the spirit of Oleev Kitchen. With her journey and influence, her partnership with Oleev Kitchen aims to elevate the brand’s mission of providing clean and healthy eating. Further endearing their innovative products, like the new Multigrain Pasta, to those seeking a healthier lifestyle. 

Modi Naturals is one of India’s leading consumer goods companies operating in the wellness and foods category.


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