Bata India planning big format stores

11 Apr 2011 Evaluate

 India’s largest footwear retailer, Bata, is looking at big format stores even as it plans to increase its presence in Tier II and III markets. With over 1,200 stores across 400 cities at present, Bata is planning to open 100-odd new outlets this year.
Bata sells over 50 million pairs of shoes every year entertaining 5,00,000 customers daily. In the last five years, Kolkata-headquartered Bata has opened 350 stores and renovated 200 existing stores. Most existing stores were located in the metros and other major towns, however, the company planned to expand its footprint to serve virgin territories. However, Bata was not planning to launch other accessories to complement its current portfolio. The company has launched Bata Home Delivery Service under which customers, unable to find footwear of their choice/size, are delivered the product at doorsteps without extra cost.

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