Jyothy Laboratories re-launches fabric whitener- Ujala

10 Jul 2013 Evaluate

Jyothy Laboratories has re-introduced the 30-year-old fabric whitener Ujala, for the first time since its inception. With this re launch, it has distinguished itself by emphasizing ‘radiance’ as opposed to normal ‘whiteness’, and is communicating its brand message with an advertising campaign. With this initiative, it aims to cater to the changing preferences of consumers.

The company has reported a fall of 57.70% in its net profit at Rs 11.81 crore in Q4FY13 as compared to net profit of Rs 27.92 crore in the same quarter previous year. However, total income of the company has increased by 24.23% to Rs 272.51 crore as compared to Rs 219.35 crore in corresponding quarter last year.

Jyothy Labs Share Price

388.75 -2.55 (-0.65%)
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