With its Rs 80-crore expansion-cum-modernisation plans completed, Vadilal Industries Ltd, India's second largest ice-cream maker after Amul, is all set to increase its production capacity from the existing 2.25 lakh litres per day to 3.25 lakh litres at its two manufacturing plants in Gujarat and Uttar Pradesh.The Rs 40-crore expansion at each of the plants — Pundhra in Gandhinagar district and Bareilly in Uttar Pradesh — has been carried out with internal accruals and borrowings.
The 80-year-old company has also set up India's fastest cone-making machine with a capacity of 18,000 cones an hour, as against 6,000 in the case of the existing machines. Since 60 per cent of sales come from cups, cones and candies, Vadilal plans to increase its share in the organised market from the current 20 per cent to 24 per cent by focusing on these as also small-value packs which are new growth drivers. Its candy-making capacity, 15 lakh pieces per day, is the largest in India. Vadilal is increasing its ad-spend by 40 per cent, with a focus on electronic media.
The company is also increasing the network of retailers from the current 50,000 to 70,000 across India. Currently, it procures 70,000 litres of milk per day and is planning for backward integration to increase it in the near future.
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