Nazara Technologies’ arm expands portfolio with acquisition of Trinity Gaming

29 Nov 2024 Evaluate

Nazara Technologies’ material subsidiary -- NODWIN Gaming has acquired Trinity Gaming, a leading gaming agency and platform MCN/ CSP in a deal valued at Rs 24 crore. This acquisition will see Trinity Gaming become a fully owned subsidiary of NODWIN Gaming, marking a significant step in expanding its reach and capabilities within the Indian gaming and content ecosystem.

The acquisition of 100% of the share capital of Trinity will be a combination of secondary sale and stock swap of NODWIN Gaming shares for a total consideration of upto Rs 24 crore. The consideration would be payable partly by way of Cash consideration upto Rs 4.8 crore and balance Rs 19.2 crore by way of swap of equity shares of Nodwin Gaming. As part of this transaction, the founders would become shareholders of NODWIN Gaming and continue to lead the business going forward.

Trinity’s expertise in content creation, digital marketing, and agency activations makes it a valuable addition to NODWIN Gaming's portfolio, enhancing its ability to forge impactful partnerships with gaming creators and brands. NODWIN Gaming will expand the portfolio of Trinity to other emerging markets such as Africa, SE Asia, Central Asia and Middle East across existing businesses and verticals of NODWIN Gaming. NODWIN Gaming will also merge its Unpaused Talent business with Trinity and have the founders of Trinity lead it.

Nazara Technologies is one of the leading mobile games company and it is engaged in acquisition of, value addition and distribution, of mobile games across emerging markets such as India, Middle East, Africa, South East Asia and Latin America.


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