Nazara jumps as its Paper Boat Apps enters into licensing agreement with Moonbug Entertainment

Nazara Technologies is currently trading at Rs. 1056.00, up by 22.80 points or 2.21% from its previous closing of Rs. 1033.20 on the BSE.

The scrip opened at Rs. 1030.10 and has touched a high and low of Rs. 1063.15 and Rs. 1028.20 respectively. So far 14298 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 4 has touched a 52 week high of Rs. 1124.15 on 19-Sep-2024 and a 52 week low of Rs. 590.85 on 27-May-2024.

Last one week high and low of the scrip stood at Rs. 1067.00 and Rs. 984.85 respectively. The current market cap of the company is Rs. 8964.82 crore.

The promoters holding in the company stood at 10.05% while Institutions and Non-Institutions held 21.91% and 68.04% respectively.

Paper Boat Apps (the creators of Kiddopia app), a Nazara Group Company, has entered into new licensing agreement with Moonbug Entertainment, global leader in children’s entertainment and a part of Candle Media. This partnership grants Kiddopia rights to integrate Moonbug’s popular property,?Little Angel, into its award-winning edutainment platform.

This strategic collaboration aligns with Kiddopia’s commitment to delivering high-quality, educational content for children aged 2–7 years. With the addition of?Little Angel characters and storylines, Kiddopia will develop a series of interactive activities and games designed to enhance engagement while fostering learning in a fun and creative environment.

The first set of?Little Angel-themed games is expected to launch in 2025, delighting children worldwide with interactive storytelling and learning opportunities. The agreement also outlines joint marketing efforts, ensuring a wide-reaching campaign across social media platforms and parenting networks to highlight the collaboration. This partnership reaffirms Nazara’s focus on enhancing its content offerings and leveraging synergies with global leaders in the entertainment space. With Kiddopia already recognized as a pioneer in children’s edutainment, the integration of?Little Angel is set to further elevate its value proposition for parents and young learners.

Nazara Technologies is one of the leading mobile games company and it is engaged in acquisition of, value addition and distribution, of mobile games across emerging markets such as India, Middle East, Africa, South East Asia and Latin America.